Google reviews
How to earn, manage and reply to Google reviews, and how they feed your Business Profile and local ranking.
Google is where most customers form their first impression, and it is the one profile that affects both what people think of you and where you appear in the map pack. These guides cover getting more reviews without breaking Google’s rules, replying in a way that reads like your business, and what to do about a review that should never have been posted.
Related: Review collection · Review monitoring · Local SEO
Guide How to report a fake Google review
Fake reviews can be removed. Genuine bad ones can’t. How to tell the difference, report one properly, and what evidence actually helps.
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Guide How to remove a bad Google review (and what to do when you can’t)
You usually can’t delete a Google review. Only the author or Google can. Here’s when Google removes one, how to report it, and what works when it won’t.
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