Reputation Analytics

Understand the trends behind your ratings.

Review analytics software shows the trends behind your ratings: how volume and rating move over time, how your locations compare on rating, response rate and sentiment, and how your Google Business Profile performs on views, calls, direction requests and website clicks.

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Free forever for Google · No card required · Built for service businesses everywhere

ReviewsGauge, sample product UI
Why it matters

A single star rating hides the real story.

A star rating is a single number that hides almost everything. It cannot tell you whether last quarter was better than this one, which branch is carrying the group, or whether the drop you are worried about is a trend or a bad fortnight. Those answers live in the pattern, not the average.

No trend line

A snapshot rating doesn’t show direction.

Hidden outliers

One weak location can mask or drag the whole group.

Cause unclear

Hard to connect changes you made to results you got.

How it works

Turn ratings into insight.

1

Aggregate

All reviews and ratings come together automatically.

2

Analyse

Volume, sentiment and trends are computed across time and location.

3

Decide

Clear trends tell you what’s working and where to focus.

Over time

Watch your reputation move.

Ratings and volume are tracked together, because one without the other misleads. A rising average on falling volume usually means you have stopped asking; steady ratings on rising volume is genuine momentum. Seeing both on the same timeline is what turns a number you check into a number you can act on.

  • Rating & volume trends
  • Sentiment over time
  • Before/after on changes
See reports & dashboard →
app.reviewsgauge.com/analytics
Reputation trends and analytics: sample data
By location

Find the site that needs you.

For groups, a location leaderboard ranks every site by rating, response rate and sentiment, so the conversation moves from opinion to evidence. Google Business Profile insights sit alongside it (views, calls, direction requests and website clicks) connecting how your reputation looks to what customers actually did next.

  • Location leaderboard
  • Spot underperformers
  • Benchmark across the group
See sentiment analytics →
Sentiment breakdown by theme

See it on your own reviews.

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What you get

Insight that drives decisions.

Trend tracking

See direction, not just position.

Location ranking

Know which site to fix first.

Google Profile insights

Profile views, calls, directions & website clicks over time.

Works with

Better together.

Reports & Dashboard

Share the numbers with owners.

Learn more →

Sentiment Analytics

Understand the why behind ratings.

Learn more →

Review Monitoring

Act on the reviews behind the trend.

Learn more →
Built for your industry

Who uses reputation analytics.

Medical Practices · Hotels & Resorts · Franchises · E-commerce & Retail · Legal & Professional · Fitness & Gyms

Further reading: Google review QR codes: how they work and where to put them · How to get your Google review link · Should you buy Google reviews?

FAQ

Reputation Analytics, answered.

How is this different from the dashboard?
The dashboard shows your current metrics; analytics focuses on trends over time and comparisons across locations.
Do you show Google Business Profile performance?
Yes: see how customers find and act on your profile: views, calls, direction requests and website clicks, with period-over-period trends alongside your review data.
Can I see which location performs best?
Yes: rank locations by rating, response rate and sentiment to focus your attention.
Does it connect sentiment to ratings?
Yes: see how the themes customers mention relate to your score over time.
How is this different from the dashboard?
The dashboard tells you where you stand right now. Analytics explains how you got there, trends over time, comparisons between locations, and the profile activity that reputation drives.
Can I see which location performs best?
Yes. A leaderboard ranks locations by rating, response rate and sentiment, so strong and struggling sites are both obvious at a glance.
What Google Business Profile data do you show?
Views, calls, direction requests and website clicks. The actions customers take after finding you, shown alongside your review performance.
Can analytics tell me why my rating dropped?
It shows you where to look: which location, which period, and which themes turned negative in sentiment around that time. The diagnosis is still yours, but you are reading a short list rather than every review.
How far back does the data go?
Trends build from the reviews and profile data available for your connected sources, so history deepens the longer an account is running.
What is a healthy review velocity?
Steady beats spiky. A handful of genuine reviews arriving every week signals an active business far better than fifty arriving in one fortnight and then nothing for six months, and a sudden burst is the pattern most likely to look inorganic.
Can I export the data?
Reports are built to be shared with people who do not use the dashboard, so the numbers can travel to an owner, a franchisor or a marketing agency without giving everyone a login.

Last updated

Know what drives your reputation.

Free forever for Google · No card required

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