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Local SEO

How reviews, your Google Business Profile and local signals decide whether you show up in the map pack.

Reviews are one of the larger inputs into local ranking, but they are not the only one, and the rest is often the part that is neglected. These guides cover profile completeness, review volume and recency, review content, and how AI assistants now pick which local businesses to name.

Related: Local SEO · Review rich results · Reputation analytics

Local SEO

Do Google reviews help your ranking?

Reviews are a local ranking factor, but not the way most articles claim. What Google says, what it doesn’t, and which parts you can influence.

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